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Jewellery is undoubtedly an special purchase, people’s tastes in jewellery often reflect their own unique personal styles and personality, it is hardly surprising that over the past several years there have been an explosion in the interest in customisable jewellery and designers and brands are increasingly catering to this increase in consumer demand. Mass produced generic jewellery remains to be popular, many high street names exist that market these types of jewellery, however brands such as Pandora and Swarovski have climbed in popularity displaying that custom jewellery is definitely a growing market.